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Getting a Competitive Edge with E-Marketing Strategies
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| Session # |
E3
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| Date/Venue |
Wednesday,
05/05/2010
2:45PM
- 4:00PM
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| Description |
Description:
CEUs Awarded: ACE (.1), ACSM (1), AFAA (1), AFPA (1), Cooper (1), IFPA (1), ISSA (.5), IYCA (.5), NCSF (.5), NESTA (.1), NFPT (1), NSPA (1.25), SCW (1), WITS (1)
Clubs now report that an average of 15-25% of their prospects report using the Internet to either locate or learn more about their facility before visiting the club. The question isn’t will e-marketing help generate more sales but rather “Is your club tapping into the power of e-marketing to generate more sales?” Review why clubs must begin to utilize e-strategies in their marketing efforts, how e-marketing strategies actually attract more prospects than traditional marketing efforts, how Web 2.0 has changed the sales and marketing landscape forever, what are the top four e-marketing tools every club should be using and how to ensure website leads are captured and followed up.
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Speaker(s)
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Speaker(s):
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Track(s)
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Track(s):
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Session Type
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Session Type:
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Duration
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Duration:
75 Minutes |
| Format |
Format:
Lecture |
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