Conference Schedule

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Full View Summary View All ACTIVE TRAINING SESSION Business Management Creative Programming Customer Service & Retention Leadership & Personal Development Personal Training Sales and Marketing Specialty Populations Wellness, Nutrition & Medical Integration Search By Track All Active Training Sessions Lecture Search By Format

05/05/2010  Wednesday
9:00AM 10:15AM	Teaching Your Personal Trainers How to Sell Speaker(s): Annette Lang, Fitness Consultant, Annette Lang Educational Services Track(s): Business Management Social Media Marketing Strategies: Making Sense of Facebook, Twitter and LinkedIn Speaker(s): Jack Powers, Editor, Health Memes Track(s): Sales and Marketing Retention in the Real World Speaker(s): Rob Bishop, Co-owner, Elevations Health Club Barry Klein, Owner, Elevations Health Club Track(s): Customer Service & Retention Program Design for Any Sport Speaker(s): Rob Rose, Founder and President, True Athlete Performance Track(s): Creative Programming Personal Training Integrating Personal Training Into the Corporate World Speaker(s): Bill Lacy, President and CEO, GreatLife Wellness Centers, LLC Track(s): Personal Training Generate Revenue from Semi-Private Personal Training and Small Group Training Speaker(s): Ann Gilbert, Executive Director of Fitness, Shapes Total Fitness for Women Track(s): Creative Programming Core Concepts in Wellness Speaker(s): Melissa Baumgartner, Co-Owner, Midwest Fitness Consulting, LLC Track(s): Wellness, Nutrition & Medical Integration
9:00AM 12:00PM	Independent Clubs: Your Business Model is Broken. Fix It NOW! Speaker(s): Michael Scott Scudder, CEO, Club Management Education & Training Online Track(s): Business Management
10:30AM 11:45AM	What They Didn’t Teach You in College: Financial Fundamentals 101 Speaker(s): Paul Bosley, Marketing Director, First Financial Track(s): Business Management Make More Money in Less Time Speaker(s): Andrea Metcalf, Author, Naked Fitness Track(s): Business Management Personal Training Integrate Weight Management into Your Fitness Department Speaker(s): Kevin Steele, Principal, Communication Consultants Track(s): Wellness, Nutrition & Medical Integration How to Integrate a Mixed Martial Arts or Traditional Martial Arts Program into Your Facility Speaker(s): Tony Santomauro, President, The Santomauro Group Track(s): Creative Programming How to Grow Your Retail Sales and Ancillary Revenues Speaker(s): Bonnie Patrick Mattalian, President, The Club Spa & Synergy Group Track(s): Business Management Sales and Marketing Balance Training for All Ages Speaker(s): Evan Osar, Founder, Fitness Education Seminars Track(s): ACTIVE TRAINING SESSION Personal Training 10 Success Steps for Better Retention Speaker(s): Thomas Kulp, Executive Director, Universal Athletic Club/Fitness Club Consultants Track(s): Customer Service & Retention
12:00PM 1:00PM	Luncheon Roundtables Speaker(s): Bonnie Patrick Mattalian, President, The Club Spa & Synergy Group Andrea Metcalf, Author, Naked Fitness Melissa Baumgartner, Co-Owner, Midwest Fitness Consulting, LLC Debbie Bellenger B.A., B.P.H.E., M.A. NASM, ACE, AFAA, ACSM, General Manager of Health Directions – Wellness, Lexington Medical Centre Ilene Bergelson, Founder, Lifemoves Health Paul Bosley, Marketing Director, First Financial Kwame Brown, Executive Director, Advisory Board Chair, International Youth Conditioning Association (IYCA Scott Chovanec, President, Scott Chovanec & Associates Casey Conrad, President, Communication Consultants Ann Gilbert, Executive Director of Fitness, Shapes Total Fitness for Women Joella Hopkins, National Director of Group Fitness, Gold's Gym International & Les Mills Thomas Kulp, Executive Director, Universal Athletic Club/Fitness Club Consultants Alex McMillan, CEO, Fitness Profit Solutions Mark Miller, Vice-President of Ops, Merritt Athletic Clubs Phillip Mills, President and Founder, Les Mills Chris Pacifico, Senior Partner, New Paradigm Partners Tony Santomauro, President, The Santomauro Group Kevin Steele, Principal, Communication Consultants Eddie Tock, Health Club Sales & Marketing Consultant, EddieTock.com/REX Roundtables
1:15PM 2:30PM	Use the Six Dimensions of Wellness to Attract and Keep the Active Aging Market Speaker(s): Sandy Coffman, President, Programming for Profit Track(s): Creative Programming Specialty Populations Wellness, Nutrition & Medical Integration The Ultimate Fitness Experience: What Your Training Clients Really Want! Speaker(s): Nicholas Osborne, , Go: Fitness & Sport / IFC Systems Track(s): Personal Training The Top Five Things That Must Be Done When Renovating a Club Speaker(s): Bruce Carter, President, Optimal Design Systems International Track(s): Business Management The Six Pillars for Growing a Successful Medical Exercise Business Speaker(s): Lisa Coors, Owner, Coors Core Fitness LLC Track(s): Wellness, Nutrition & Medical Integration Love the Ones You Are With: Three Key Strategies to Achieve Superior Client Retention Speaker(s): Rob Simonelli, Regional Training Specialist, Professional Trainer, Lifetime Fitness Track(s): Customer Service & Retention How to Survive and Thrive in Today's Economy Speaker(s): Sal Pellegrino, National Director of Sales, Les Mills West Coast Inc. Eddie Tock, Health Club Sales & Marketing Consultant, EddieTock.com/REX Roundtables Track(s): Business Management 47 PROVEN Cost-Effective Marketing Tips for the Independent Operator Speaker(s): Mark Pawson, Business Development Manager , Creative Fitness Marketing Nick Beale, Vice President, North America, Creative Fitness Marketing Track(s): Sales and Marketing
1:15PM 4:15PM	Functional Training and Sports Conditioning Speaker(s): Fabio Comana, Exercise Physiologist and Research Scientist, Genesis Wellness Group, American Council on Exercise Track(s): ACTIVE TRAINING SESSION Personal Training
2:45PM 4:00PM	Using an Integrated Approach to Program Design Speaker(s): Andrea Metcalf, Author, Naked Fitness Track(s): Creative Programming The Latest Trends in Club Management Speaker(s): Phillip Mills, President and Founder, Les Mills Track(s): Business Management Personal Training and Group Fitness Departments - Working Together Speaker(s): Joella Hopkins, National Director of Group Fitness, Gold's Gym International & Les Mills Track(s): Business Management Personal Training Newest Customer Service Strategies You Can’t Afford To Miss Speaker(s): Scott Chovanec, President, Scott Chovanec & Associates Track(s): Customer Service & Retention I Can't Take It Anymore! Managing the Stress of Managing a Gym (You Can Do It Without Hurting Anyone) Speaker(s): Rob Bishop, Co-owner, Elevations Health Club Barry Klein, Owner, Elevations Health Club Track(s): Business Management Leadership & Personal Development Getting a Competitive Edge with E-Marketing Strategies Speaker(s): Casey Conrad, President, Communication Consultants Track(s): Sales and Marketing Cutting-Edge Nutrition and Weight Control: An Inside Out Approach Speaker(s): Kat Barefield, Corporate Dietitian and Research & Development Manager, dotFIT LLC Track(s): Wellness, Nutrition & Medical Integration

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