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Tapping into the Corporate Sales & Marketing Opportunity
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| Session # |
C03
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| Date/Venue |
Wednesday,
05/27/2009
2:00PM
- 3:30PM
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| Description |
Description:
CEUs Awarded: ACE (.1), ACSM (1.5 contact hours), AFAA (1.5), AFPA (1.5), Cooper (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (.5), USPTA (.5), WITS (1.5)
Learn how to establish which types of corporate programs your club will offer, how to identify which companies in your marketplace are good prospects for corporate sales and/or marketing and how to establish a plan on how to communicate with the local business community. In addition, examine the types of marketing efforts necessary to penetrate the corporate market and maintain exposure and the different types of corporate membership options that can be offered.
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Speaker(s)
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Speaker(s):
Kevin Steele, Principal, Communication Consultants
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Track(s)
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Track(s):
Sales and Marketing
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Session Type
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Session Type:
Solo speaker
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Duration
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Duration:
75 Minutes |
| Format |
Format
- Lecture: Sessions are in a meeting room with a stage area, podium and some sort of presentation. Please indicate in your description if the lecture is by a solo speaker, two speakers or a panel of presenters.
- Active Training Sessions: Sessions or workshops that include both a lecture and a demonstration of the material, either with equipment or a workout.
- Roundtables offer you the opportunity to discuss a key area of your operation with your peers. There are no speeches; the registrants for each roundtable are the “faculty.” Attendance may be limited to ensure an interactive discussion.
- A pure exercise class would take place in Club Studio on the show floor, which is open to all attendees.
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Lecture |
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