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There's a Hole in My Bucket! Plugging the Retention Leak
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| Session # |
B04
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| Date/Venue |
Wednesday,
05/27/2009
12:00PM
- 1:30PM
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| Description |
Description:
CEUs Awarded: ACE (.1), ACSM (1.5 contact hours), AFAA (1.5), AFPA (1.5), Cooper (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (.5), USPTA (.5), WITS (1.5)
If your bucket (club) is losing members and the hole in the bottom is getting bigger, then this is a seminar that you need to attend. It takes hundreds of dollars to get a new member, but only pennies a day to retain the ones you already have. Learn key metrics to measure your club's effectiveness in retaining members. In addition, take away 5 valuable strategies to reduce attrition and most importantly, keep your members engaged and happy.
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Speaker(s)
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Speaker(s):
Jennifer Mayer, Associate Partner, New Paradigm Partners
Chris Pacifico, Senior Partner, New Paradigm Partners
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Track(s)
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Track(s):
Customer Service & Retention
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Session Type
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Session Type:
Two speakers
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Duration
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Duration:
75 Minutes |
| Format |
Format
- Lecture: Sessions are in a meeting room with a stage area, podium and some sort of presentation. Please indicate in your description if the lecture is by a solo speaker, two speakers or a panel of presenters.
- Active Training Sessions: Sessions or workshops that include both a lecture and a demonstration of the material, either with equipment or a workout.
- Roundtables offer you the opportunity to discuss a key area of your operation with your peers. There are no speeches; the registrants for each roundtable are the “faculty.” Attendance may be limited to ensure an interactive discussion.
- A pure exercise class would take place in Club Studio on the show floor, which is open to all attendees.
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Lecture |
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Ability Level
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Ability Level:
Level 2: prior knowledge and experience required |
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Learning Objectives
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Learning Objectives:
Understand what the cost of attrition is.
Key measurement tools to manage the club's effectiveness on instituting a retention plan.
5 effective strategies to put in place immediately in your club to decrease attrition. |
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Methodology
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Methodology:
Owners, General Managers, Fitness Directors/Managers, Membership Sales |
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192681Speaker0_Session1926_1.pdfhttp://east.clubindustryshow.com/east2009/Custom/Handout/Speaker0_Session1926_1.pdfB04-Mayer-PacificoHandout192682Speaker0_Session1926_2.pdfhttp://east.clubindustryshow.com/east2009/Custom/Handout/Speaker0_Session1926_2.pdfB04-Mayer-Pacifico-CalendarHandout