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Fun, Fitness and Financial Success Through Retention Programs
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| Session # |
C04
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| Date/Venue |
Wednesday,
05/27/2009
2:00PM
- 3:30PM
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| Description |
Description:
CEUs Awarded: ACE (.1), ACSM (1.5 contact hours), AFAA (1.5), AFPA (1.5), Cooper (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (.5), USPTA (.5), WITS (1.5)
The goal of programming is RETENTION. This seminar offers a retention program based on a calendar of events, activities and programs that keep your members active for a full year. The system is called the "Wheel of Logical Progression." It includes marketing procedures, scheduling techniques, and training programs that can be applied to every department. From set-up to follow-up, this seminar is very progressive and productive, delivering specific programming principles and how to implement them.
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Speaker(s)
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Speaker(s):
Sandy Coffman, President, Programming for Profit
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Track(s)
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Track(s):
Customer Service & Retention
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Session Type
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Session Type:
Solo speaker
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Duration
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Duration:
75 Minutes |
| Format |
Format
- Lecture: Sessions are in a meeting room with a stage area, podium and some sort of presentation. Please indicate in your description if the lecture is by a solo speaker, two speakers or a panel of presenters.
- Active Training Sessions: Sessions or workshops that include both a lecture and a demonstration of the material, either with equipment or a workout.
- Roundtables offer you the opportunity to discuss a key area of your operation with your peers. There are no speeches; the registrants for each roundtable are the “faculty.” Attendance may be limited to ensure an interactive discussion.
- A pure exercise class would take place in Club Studio on the show floor, which is open to all attendees.
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Lecture |
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Ability Level
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Ability Level:
Level 1: topic of general interest |
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Learning Objectives
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Learning Objectives:
You will learn:
a. How to implement specific programs to track new members immediately
b. How to set up specific programs that successfully reactivate your non users
c. How to turn potential users into active members/users
d. How to target specific populations
e. The difference between promotion and marketing |
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Methodology
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Methodology:
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